Broadridge Financial Solutions has opened its digital assets platform to US wealth managers, letting broker-dealers and registered investment advisers offer cryptocurrencies and tokenized securities through systems they already run. The NYSE-listed fintech announced the US expansion on Monday, after rolling out a version of the platform for Canadian wealth firms in April.
The first partners are Anchorage Digital, a federally chartered digital asset bank, and Galaxy Digital, the crypto financial firm led by Mike Novogratz. Anchorage provides custody and settlement. Galaxy contributes market infrastructure and trading capabilities. Broadridge says more custodians, wallet providers, liquidity providers and compliance partners will join the ecosystem over time.
“Digital assets are moving from the margins to the mainstream investment conversations for US investors, advisors and wealth managers,” said Tom Carey, Broadridge’s global head of product and technology, in the announcement.
What the platform actually does
The platform supports both advisor-led and self-directed models. It handles trading, custody, asset servicing, communications, governance and proxy voting in one environment. Wallet structures include omnibus and segregated accounts with multi-custodian support. Firms can plug it into existing Broadridge or third-party books and records, which keeps downstream services such as regulatory reporting, statements, confirms and tax processing intact.
Tokenized real-world assets are part of the package, not just coins. The platform runs on DLX, Broadridge’s tokenization infrastructure, which covers tokenized equities, funds and private or alternative investments. Broadridge’s governance tools extend to tokenized securities in all their forms, including issuer-listed models and synthetic securities issued outside the United States, with the stated goal that investors receive the same rights regardless of how an asset is structured or owned.
“As a global leader in digital assets, Galaxy is pleased to combine its digital asset market infrastructure and capabilities with Broadridge’s established wealth management platform,” Novogratz said. Anchorage’s statement made a similar point: US wealth managers can now offer clients digital assets “with the same trust and rigor as everything else in their portfolios.”
Built in Canada first
The Canadian version launched in April with Aviso, one of the country’s largest wealth management networks, among early supporters. Tim Gokey, Broadridge’s chief executive, said at the time that digital assets were becoming part of diversified portfolios and that Canadian advisers needed a way to support tokenization without building separate operations. Bill Packham, Aviso’s chief executive, welcomed the platform as a way for financial institutions to expand the range of investment opportunities available to their clients.
The US launch lands amid a stretch of steady institutional buildout. Deutsche Bank announced regulated custody for bitcoin, ether and several stablecoins for European institutional clients, with first clients expected this year. Hargreaves Lansdown, the UK’s largest retail investment platform, opened nine bitcoin and ether ETNs from BlackRock and other issuers to its two million customers, reversing its own public stance against crypto from last October. Visa, Circle Ventures and Ripple put $10 million into the stablecoin startup Velocity at a $200 million valuation. Twenty-one banks including Goldman Sachs, Bank of America and Citi are forming a company to issue a joint dollar stablecoin in the first half of 2027.
Broadridge itself processed $6.9 billion in revenue last year and runs post-trade operations for much of the brokerage industry. Its platform reaches firms that collectively hold accounts for tens of millions of American households. Giving those advisers a compliant route into crypto and tokenized assets puts the assets in front of clients who would never open a crypto exchange account on their own.
The regulatory backdrop is still messy
The Senate failed to pass the CLARITY Act this week, the market structure bill that would settle jurisdictional questions between the SEC and CFTC. Prediction-market odds of enactment this year have fallen to about 14 percent from 82 percent in February. The CFTC’s chairman has said the agency has adequate authority under existing law, and an SEC crypto framework reportedly includes provisions aligned with the bill, so firms are building ahead of formal rules rather than because of them.
That uncertainty has not stopped distribution deals. The pattern this year runs through custody banks, exchanges and now wealth platforms: each link in the chain is being rebuilt so a digital asset trade looks, on the adviser’s screen, like any other trade. The alternative, separate crypto silos with their own compliance stacks, is what most firms tried first and abandoned.
The timing is cautious on prices. Bitcoin traded near $77,000 after the Federal Reserve raised rates a quarter point to 3.75 to 4 percent and flagged another hike this year. Spot bitcoin ETFs saw $463 million of net outflows last week, the first reversal after three weeks of inflows, while ether ETFs took in $197 million over the same period, according to Farside Investors data. The Fed’s decision pushed $571 million in crypto long positions into liquidation earlier in the week.
None of this guarantees advisers will switch on crypto quickly. Firms face their own compliance reviews, supervisor sign-offs and client suitability questions, and actual demand will decide adoption. Some firms will wait for the market structure bill to clear. Others have already concluded that waiting costs more than building.
What the launch does settle is the plumbing question. The infrastructure serving mainstream finance now treats digital assets as a standard asset class rather than a side business. When a NYSE-listed company that processes trades for most of the brokerage industry wires crypto into the same books as equities and funds, the argument about whether wealth platforms belong in crypto is effectively over. The remaining questions are about pace, price and regulation, and those will be answered one client rollout at a time.