Ukraine has struck multiple facilities linked to Wildberries, Russia’s largest online retail platform, in a coordinated drone operation that marks a new phase in Kyiv’s campaign to pressure the Russian wartime economy, sources familiar with the operation told Pulse Of Nations.
The strikes targeted warehouses and logistics hubs across several Russian regions, disrupting operations at the e-commerce giant that handles millions of orders daily. Ukrainian military officials described the operation as part of a broader strategy to hit economic infrastructure that sustains Moscow’s war effort.
Wildberries, founded by Tatyana Bakalchuk, operates one of Russia’s most extensive logistics networks, with fulfillment centers spanning the country from Moscow to Siberia. The company’s infrastructure has become a critical node in Russia’s domestic supply chain, handling everything from consumer goods to components used in military production.
The drone strikes prompted emergency responses in multiple locations, with Russian authorities reporting fire damage at several Wildberries sorting facilities. Local officials in affected regions confirmed warehouse operations had been temporarily suspended, though the company has not released a full damage assessment.
Ukraine has steadily expanded its long-range strike capabilities throughout the war, developing a domestic drone industry that now produces systems capable of reaching targets deep inside Russian territory. Recent months have seen attacks on oil refineries, ammunition depots, and military airfields, but the focus on civilian-facing commercial infrastructure represents a deliberate expansion of targeting criteria.
Analysts say the Wildberries strikes underscore Ukraine’s effort to impose costs on Russia’s home front, making the war increasingly visible and painful for ordinary Russians who have largely been insulated from the conflict’s economic consequences. The Kremlin has maintained relative stability in consumer markets through state spending and import substitution, but disruptions to major e-commerce platforms could erode public confidence.
Russian authorities have not publicly linked the Wildberries incidents to Ukrainian drone operations, though independent Russian media outlets reported that air defense systems were activated in regions near the affected facilities. The Russian Defense Ministry typically reports only strikes on military or fuel infrastructure.
The operation comes as President Volodymyr Zelenskyy pushes Western partners for more long-range weapons and fewer restrictions on their use against targets inside Russia. Ukraine has argued that hitting economic targets reduces Russia’s capacity to sustain its military operations and shortens the war.
Wildberries has not commented on potential losses or insurance claims. The company’s shares on the Moscow Exchange saw modest declines following the reports, though trading volumes suggested the market had not fully priced in the operational impact.